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            <title>The Technical Evolution of Vannevar Bush’s Memex </title>
            <author>Belinda Barnet</author>
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               <dhq:author_name>Belinda <dhq:family>Barnet</dhq:family>
               </dhq:author_name>
               <dhq:affiliation>Swinburne University of Technology, Melbourne</dhq:affiliation>
               <email>belinda.barnet at gmail.com</email>
               <dhq:bio>
                  <p>Belinda Barnet is Lecturer in Media and Communications at Swinburne University, Melbourne.
     Prior to her appointment at Swinburne she worked at Ericsson Australia, where she managed the
     development of 3G mobile content services and developed an obsession with technical evolution.
     Belinda did her PhD on the history of hypertext at the University of New South Wales, and has
     research interests in digital media, digital art, convergent journalism and the mobile
     internet. She has published widely on new media theory and culture.</p>
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            <date when="2008-06-21">21 June 2008</date>
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         <dhq:abstract>
            <p>This article describes the evolution of the design of Vannevar Bush's Memex, tracing its roots
    in Bush's earlier work with analog computing machines, and his understanding of the technique of
    associative memory. It argues that Memex was the product of a particular engineering culture,
    and that the machines that preceded Memex — the Differential Analyzer and the Selector in
    particular — helped engender this culture, and the discourse of analogue computing itself.</p>
         </dhq:abstract>
         <dhq:teaser>
            <p>Can we say that technical machines have their own genealogies, their own evolutionary
   dynamic?</p>
         </dhq:teaser>
      </front>
      <body>
         <div>
            <head>Introduction: Technical Evolution</head>
            <cit>
               <quote rend="block">The key difference [between material cultural evolution and biological evolution] is
     that biological systems predominantly have <q>vertical</q> transmission of
     genetically ensconced information, meaning parents to offspring… Not so in material cultural
     systems, where horizontal transfer is rife — and arguably the more important dynamic .</quote>
               <ref target="#eldredge2004">Paleontologist Dr. Niles Eldredge, interview with the author</ref>
            </cit>
            <p>Since the early days of Darwinism, analogies have been drawn between biological evolution and
    the evolution of technical objects and systems. It is obvious that technologies change over
    time; we can see this in the fact that technologies come in generations; they adapt and adopt
    characteristics over time, <cit><quote rend="inline">one suppressing the other as it becomes obsolete</quote>
               <ptr target="#guattari1995" loc="40"/></cit>. The technical artefact constitutes a series of objects,
    a <q>lineage</q> or a line. From the middle of the nineteenth century on, writers have
    been remarking on this basic analogy – and on the alarming rate at which technological change is
    accelerating. But as Eldredge points out, the analogy can only go so far; technological systems are not like
    biological systems in a number of important ways, most obviously the fact that they are the
    products of conscious design. Unlike biological organisms, technical objects are
    <emph>invented</emph>. </p>
            <p>Inventors learn by experience and experiment, and they learn by watching other machines work
    in the form of technical prototypes. They also copy and <q>transfer</q> ideas and
    techniques between machines, co-opting innovations at a whim. Technological innovation thus has
    Lamarckian features, which are forbidden in biology <ptr target="#ziman2003" loc="5"/>.
    Inventors can borrow ideas from contemporary technologies, or even from the past. There is no
     <q>extinction</q> in technological evolution: ideas, designs and innovations can be
    co-opted and transferred both retroactively and laterally. This retroactive and lateral
     <q>transfer</q> of innovations is what distinguishes technical evolution from
    biological evolution, which is characterised by vertical transfer (parents to offspring). As the
    American paleontologist Niles Eldredge observed in an interview with the author,</p>
            <cit>
               <quote rend="block">Makers copy each other, patents affording only fleeting protection. Thus,
     instead of the neatly bifurcating trees [you see in biological evolution], you find what is
     best described as "networks"-consisting of an historical signal of what came before what,
     obscured often to the point of undetectability by this lateral transfer of subsequent ideas .</quote>
               <ref target="#eldredge2004">Niles Eldredge, interview with the author</ref>
            </cit>
            <p>Can we say that technical machines have their own genealogies, their own evolutionary dynamic?
    It is my contention that we can, and I have argued elsewhere that in order to tell the story of
    a machine, one must trace the path of these transferrals, paying particular attention to
    technical <emph>prototypes</emph> and to also to <emph>techniques</emph>, or ways of doing
    things. A good working prototype can send shockwaves throughout an engineering community, and
    often inspires a host of new machines in quick succession. Similarly, an effective technique
    (for example, storing and retrieving information associatively) can spread between innovations
    rapidly.</p>
            <p>In this article I will be telling the story of particular technical machine – Vannevar Bush’s
    Memex. Memex was an electro-mechanical device designed in the 1930’s to provide easy access to
    information stored associatively on microfilm. It is often hailed as the precursor to hypertext
    and the web. Linda C. Smith undertook a comprehensive citation context analysis of literary and
    scientific articles produced after the 1945 publication of Bush's article on the device, <title rend="quotes">As We May Think</title> in the <title rend="italic">Atlantic Monthly</title>. She
    found that there is a conviction, without dissent, that modern hypertext is traceable to this
    article <ptr target="#smith1991" loc="265"/>. In each decade since the Memex design was
    published, commentators have not only lauded it as vision, but also asserted that <cit><quote rend="inline">technology [has] finally caught up with this vision</quote>
               <ptr target="#smith1991" loc="278"/></cit>. For all the excitement, it is important to remember that
    Memex was never actually built; it exists entirely on paper. Because the design was first
    published in the summer of 1945, at the end of a war effort and with the birth of computers,
    theorists have often associated it with the post-War information boom. In fact, Bush had been
    writing about it since the early 1930s, and the Memex paper went through several different
    versions. </p>
            <p>The social and cultural influence of Bush’s inventions are well known, and his political role
    in the development of the atomic bomb are also well known. What is not so well known is the way
    the Memex came about as a result of both Bush’s earlier work with analog computing machines, and
    his understanding of the <quote rend="inline">mechanism</quote> or technique of associative
    memory. I would like to show that Memex was the product of a particular engineering culture, and
    that the machines that preceded Memex — the Differential Analyzer and the Selector in particular
    — helped engender this culture, and the discourse of analogue computing, in the first place. The
    artefacts of engineering, particularly in the context of a school such as MIT, are themselves
    productive of new techniques and new engineering paradigms. Prototype technologies create
    cultures of use around themselves; they create new techniques and new methods that were
    unthinkable prior to the technology. This was especially so for the Analyzer. </p>
            <cit>
               <quote rend="block">In the context of the early 20th-century engineering school, the analyzers
     were not only tools but paradigms, and they taught mathematics and method and modeled the
     character of engineering.</quote>
               <ptr target="#owens1991" loc="6"/>
            </cit>
            <p>Bush transferred technologies directly from the Analyzer and also the Selector into the design
    of Memex. I will trace this transfer in the first section. He also transferred an
    electro-mechanical model of human associative memory from the nascent science of cybernetics,
    which he was exposed to at MIT, into Memex. We will explore this in the second section. In both
    cases, we will be paying particular attention to the structure and architecture of the
    technologies concerned.</p>
            <p>The idea that technical artefacts evolve in this way, by the transfer of both technical
    innovations (for example, microfilm) and techniques (for example, association as a storage
    technique), was popularised by French technology historian Bertrand Gille. I will be mobilising
    Gille’s theories here as I trace the evolution of the Memex design. We will begin with Bush’s
    first analogue computer, the Differential Analyzer.</p>
         </div>
         <div>
            <head>The Analyzer and the Selector</head>
            <p>The Differential Analyzer was a giant, electromechanical gear and shaft machine which was put
    to work during the war calculating artillery ranging tables and the profiles of radar antennas.
    In the late 1930s and early 1940s, it was <cit><quote rend="inline">the most important computer in
     existence in the US</quote>
               <ptr target="#owens1991" loc="3"/></cit>. Before this time, the word <q>computer</q> had
    meant a large group of mostly female humans performing equations by hand or on limited
    mechanical calculators. The Analyzer evaluated and solved these equations by mechanical
    integration. It created a small revolution at MIT. Many of the people who worked on the machine
    (e.g. Harold Hazen, Gordon Brown, Claude Shannon) later made contributions to feedback control,
    information theory, and computing <ptr target="#mindell2000"/>. The machine was a huge success
    which brought prestige and a flood of federal money to MIT and Bush. </p>
            <p>However, by the spring of 1950, the Analyzer was gathering dust in a storeroom — the project
    had died. Why did it fail? Why did the world’s most important analogue computer end up in a back
    room within five years? This story will itself be related to why Memex was never built; research
    into analogue computing technology in the interwar years, the Analyzer in particular,
    contributed to the rise of digital computing. It demonstrated that <emph>machines could automate
     the calculus</emph>, that machines could automate human cognitive techniques.</p>
            <p>The decade between the Great War and the Depression was a bull market for engineering <ptr target="#owens1991" loc="29"/>. Enrolment in the MIT Electrical Engineering Department almost
    doubled in this period, and the decade witnessed the rapid expansion of graduate programs. The
    interwar years found corporate and philanthropic donors more willing to fund research and
    development within engineering departments, and there were serious problems to be worked on
    generated by communications failures during the Great War. In particular, engineers were trying
    to predict the operating characteristics of power-transmission lines, long-distance telephone
    lines, commercial radio and other communications technologies (Beniger calls this the <quote rend="inline">early</quote> period of the Control Revolution <ptr target="#beniger1986" loc="19"/>). MIT’s Engineering Department undertook a major assault on the mathematical study
    of long-distance lines. </p>
            <p>Of particular interest to the engineers was the Carson equation for transmission lines. This
    was a simple equation, but it required intensive mathematical integration to solve.</p>
            <cit><quote rend="block">Early in 1925 Bush suggested to his Graduate Student Herbert Stewart that he
    devise a machine to facilitate the recording of the areas needed for the Carson equation … [and
    a colleague] suggested that Stewart interpret the equation electrically rather than mechanically.</quote>
     <ptr target="#owens1991" loc="7"/></cit>
            <p>So the equation was transferred to an electro-mechanical device: the Product Intergraph. Many
    of the early analogue computers that followed Bush’s machines were designed to automate existing
    mathematical equations. This particular machine physically mirrored the equation itself. It
    incorporated the use of a mechanical <quote rend="inline">integrator</quote> to record the areas
    under the curves (and thus the integrals), which was</p>
            <cit>
               <quote rend="block">… in essence a variable-speed gear, and took the form of a rotating
     horizontal disk on which a small knife-edged wheel rested. The wheel was driven by friction,
     and the gear ratio was altered by varying the distance of the wheel from the axis of rotation
     of the disk.</quote>
               <ptr target="#hartree2000"/>
            </cit>
            <p>A second version of this machine incorporated two wheel-and-disc integrators, and it was a
    great success. Bush observed the success of the machine, and particularly the later
    incorporation of the two wheel-and-disc integrators, and decided to make a larger one, with more
    integrators and a more general application than the Carson equation. By the fall of 1928, Bush
    had secured funds from MIT to build a new machine. He called it the Differential Analyzer, after
    an earlier device proposed by Lord Kelvin which might externalise the calculus and <quote rend="inline">mechanically integrate</quote> its solution <ptr target="#hartree2000"/>. </p>
            <p>As Bertrand Gille observes, a large part of technical invention occurs by transfer, whereby
    the functioning of a structure is analogically transposed onto another structure, or the same
    structure is generalised outwards <ptr target="#gille1986" loc="40"/>. This is what happened
    with the Analyzer — Bush saw the outline of such a machine in the Product Integraph. The
    Differential Analyzer was rapidly assembled in 1930, and part of the reason it was so quickly
    done was that it incorporated a number of existing engineering developments, particularly a
    device called a torque amplifier, designed by Niemann <ptr target="#shurkin1996" loc="97"/>. But
    the disk integrator, a technology borrowed from the Product Intergraph, was the heart of the
    Analyzer and the means by which it performed its calculations. When combined with the torque
    amplifier, the Analyzer was <cit><quote rend="inline">essentially an elegant, dynamical, mechanical
     model of the differential equation</quote>
               <ptr target="#owens1991" loc="14"/></cit>. Although Lord Kelvin had suggested such a machine
    previously, Bush was the first to build it on such a large scale, and it happened at a time when
    there was a general and urgent need for such precision. It created a small revolution at MIT.</p>
            <p>In engineering science, there is an emphasis on working prototypes or
    <q>deliverables</q>. As Professor of Computer Science Andries van Dam put it in an
    interview with the author, when engineers talk about work, they mean <cit><quote rend="inline">work
     in the sense of machines, software, algorithms, things that are <emph>concrete</emph>
               </quote>
               <ptr target="#vandam1999"/></cit>. This emphasis on concrete work was the same in Bush’s time. Bush
    had delivered something which had been previously only been dreamed about; this meant that
    others could come to the laboratory and learn by observing the machine, by watching it
    integrate, by imagining other applications. A working prototype is different to a dream or white
    paper — it actually creates its own milieu, it <emph>teaches those who use it</emph> about the
    possibilities it contains and its material technical limits. Bush himself recognised this, and
    believed that those who used the machine acquired what he called a <quote rend="inline">mechanical calculus</quote>, an internalised knowledge of the machine. When the army wanted to
    build their own machine at the Aberdeen Proving Ground, he sent them a mechanic who had helped
    construct the Analyzer. The army wanted to pay the man machinist’s wages; Bush insisted he be
    hired as a consultant <ptr target="#owens1991" loc="24"/>. <cit>
                  <quote rend="block">I never consciously taught this man any part of the subject of differential
      equations; but in building that machine, managing it, he learned what differential equations
      were himself … [it] was interesting to discuss the subject with him because he had learned the
      calculus in mechanical terms — a strange approach, and yet he understood it. That is, he did
      not understand it in any formal sense, he understood the fundamentals; he had it under his
      skin.</quote>
                  <ref target="#bush1970">Bush 1970, 262 cited in Owens 1991, 24</ref>
               </cit>
            </p>
            <p>Watching the Analyzer work did more than just teach people about the calculus. It also taught
    people about what might be possible for mechanical calculation — for <emph>analogue
    computers</emph>. Several laboratories asked for plans, and duplicates were set up at the US
    Army’s Ballistic Research Laboratory, in Maryland, and at the Moore School of Electrical
    Engineering at the University of Pennsylvania <ptr target="#shurkin1996" loc="99"/>. The machine
    assembled at the Moore school was much larger than the MIT machine, and the engineers had the
    advantage of being able to learn from the mistakes and limits of the MIT machine <ptr loc="102" target="#shurkin1996"/>. Bush also created several more Analyzers, and in 1936 the Rockefeller
    Foundation awarded MIT $85,000 to build the Rockefeller Differential Analyzer <ptr target="#owens1991" loc="17"/>. This provided more opportunities for graduate research, and
    brought prestige and a flood of funding to MIT. </p>
            <cit><quote rend="block">But what is interesting about the Rockefeller Differential Analyzer is what
    remained the same. Electrically or not, automatically or not, the newest edition of Bush’s
    analyzer still interpreted mathematics in terms of mechanical rotations, still depended on
    expertly machined wheel-and-disc integrators, and still drew its answers as curves.</quote> <ptr loc="32" target="#owens1991"/></cit>
            <p>Its technical processes remained the same. It was an analogue device, and it literally turned
    around a central analogy: the rotation of the wheel shall be the area under the graph (and thus
    the integrals). The Analyzer directly mirrored the task at hand; there was a mathematical
    transparency to it which at once held observers captive and promoted, in its very workings, the
     <cit><quote rend="inline">language of early 20th-century engineering</quote>
               <ptr target="#owens1991" loc="32"/></cit>. There were visitors to the lab, and military and corporate
    representatives that would watch the machine turn its motions. It seemed the adumbration of
    future technology. Harold Hazen, the head of the Electrical Engineering Department in 1940
    predicted the Analyzer would <cit><quote rend="inline">mark the start of a new era in mechanized
     calculus</quote>
               <ref target="#hazen1940">Hazen 1940, 101 cited in Owens 1991, 4</ref></cit>. Analogue technology held
    much promise, especially for military computation — and the Analyzer had created a new era. The
    entire direction and culture of the MIT lab changed around this machine to woo sponsors <ptr target="#nyce1991" loc="39"/>. In the late 1930s the department became the Center of Analysis
    for Calculating Machines.</p>
            <p>Many of the Analyzers built in the 1930s were built using military funds. The creation of the
    first Analyzer, and Bush’s <emph>promotion</emph> of it as a calculation device for ballistic
    analysis, had created a link between the military and engineering science at MIT which was to
    endure for over thirty years. Manuel De Landa (1994) puts great emphasis in his work on this
    connection, particularly as it was further developed during WWII. As he puts it, Bush created a
     <quote rend="inline">bridge</quote> between the engineers and the military, he <cit><quote rend="inline">connected scientists to the blueprints of generals and admirals</quote>
               <ptr loc="119" target="#delanda1994"/></cit>, and this relationship would grow infinitely stronger
    during WWII. Institutions that had previously occupied exclusive ground such as physics and
    military intelligence had begun communicating in the late 1930s, <cit><quote rend="inline">communities often suspicious of one another: the inventors and the scientists on the one side
     and the warriors on the other</quote>
               <ptr target="#delanda1994" loc="36"/></cit>. </p>
            <p>This paper has been arguing that the Analyzer <foreign>qua</foreign> technical artefact
    accomplished something equally important: as a prototype, it demonstrated the potential of
    analogue computing technology for analysis, and engendered an engineering culture around itself
    that took the machine to be a teacher. This is why, even after the obsolescence of the Analyzer,
    it was kept around at MIT for its educational value <ptr target="#owens1991" loc="23"/>. It
    demonstrated that machines could automate the calculus, and that machines could mirror human
    tasks in an elegant fashion: something which required proof in steel and brass. The
    <q>aura</q> generated by the Analyzer as prototype was not lost on the military.</p>
            <p>In 1935, the Navy came to Bush for advice on machines to crack coding devices like the new
    Japanese cipher machines <ptr target="#burke1991" loc="147"/>. They wanted a long-term project
    that would give the United States the most technically advanced cryptanalytic capabilities in
    the world, a super-fast machine to count the coincidences of letters in two messages or copies
    of a single message. Bush assembled a research team for this project that included Claude
    Shannon, one of the early information theorists and a significant part of the emerging
    cybernetics community <ptr target="#nyce1991" loc="40"/>.</p>
            <p>There were three new technologies emerging at the time which handled information:
    photoelectricity, microfilm and digital electronics. </p>
            <cit><quote rend="block">All three were just emerging, but, unlike the fragile magnetic recording his
    students were exploring, they appeared to be ready to use in calculation machines. Microfilm
    would provide ultra-fast input and inexpensive mass-memory, photoelectricity would allow
    high-speed sensing and reproduction, and digital electronics would allow astonishingly fast and
    inexpensive control and calculation.</quote> <ptr target="#burke1991" loc="147"/></cit>
            <p>Bush transferred these three technologies to the new design. This decision was not pure genius
    on his part; they were perfect analogues for a popular conception of how the brain worked at the
    time. The scientific community at MIT were developing a pronounced interest in man-machine
    analogues, and although Claude Shannon had not yet published his information theory it was
    already being formulated, and there was much discussion around MIT about how the brain might
    process information in the manner of an analogue machine. Bush thought and designed in terms of
    analogies between brain and machine, electricity and information. This was also the central
    research agenda of Norbert Weiner and Warren McCulloch, both at MIT, who were at the time <quote rend="inline">working on parallels they saw between neural structure and process and
     computation</quote>
               (<ptr target="#nyce1991" loc="63"/>; see also <ptr target="#hayles1999"/>). To Bush and Shannon,
    microfilm and photoelectricity seemed perfect analogues to the <emph>electrical relay circuits
     and neural substrates of the human brain </emph>and their capacities for managing information. </p>
            <p>Bush called this machine the Comparator — it was to do the hard work of comparing text and
    letters for the humble human mind. Like the analytic machines before it and all other technical
    machines being built at the time, this was an analogue device; it directly mirrored the task at
    hand on a mechanical level. In this case, it directly mirrored the operations of
     <q>searching</q> and <q>associating</q> on a mechanical level, and, Bush
    believed, it mirrored the operations of the human mind and memory. Bush began the project in
    mid-1937, while he was working on the Rockefeller Analyzer, and agreed to deliver a
    code-cracking device based on these technologies by the next summer <ptr target="#burke1991" loc="147"/>.</p>
            <p>But immediately, there were problems in its development. Technical objects often depart from
    their fabricating intention; sometimes because they are <emph>used</emph> differently to what
    they were invented for, and sometimes because the <emph>technology itself</emph> breaks down.
    Microfilm did not behave the way Bush wanted it to. As a material it was very fragile, sensitive
    to light and heat, and tore easily; it had too many <q>bugs</q>. It was decided to use
    paper tape with minute holes, although paper was only one-twentieth as effective as microfilm
     <ptr target="#burke1991" loc="147"/>. There were subsequent problems with this technology —
    paper itself is flimsy, and it refused to work well for long periods intact. There were also
    problems shifting the optical reader between the two message tapes. Bush was working on the
    Analyzer at the time, and didn’t have the resources to fix these components effectively. By the
    time the Comparator was turned over to the Navy, it was very unreliable, and didn’t even start
    up when it was unpacked in Washington <ptr target="#burke1991" loc="148"/>. The Comparator
    prototype ended up gathering dust in a Navy storeroom, but much of the architecture was
    transferred to subsequent designs.</p>
            <p>By this time, Bush had also started work on the Memex design. He transferred much of the
    architecture from the Comparator, including photoelectrical components, an optical reader and
    microfilm. In tune with the times, Bush had developed a fascination for microfilm in particular
    as an information storage technology, and although it had failed to work properly in the
    Comparator, he wanted to try it again. It would appear as the central technology in the Rapid
    Selector and also in the Memex design.</p>
            <p>In the 1930s, many believed that microfilm would make information universally accessible and
    thus spark an intellectual revolution <ref target="#farkas-conn1990">Farkas-Conn 1990,
    16-22</ref>, cited in <ref target="#nyce1991">Nyce and Kahn 1991, 49</ref>. Like many others, he
    had been enthusiastically exploring its potential in his writing <ptr target="#bush1933"/>, <ptr target="#bush1939"/> as well as the Comparator; the Encyclopaedia Britannica <quote rend="inline">could be reduced to the volume of a matchbox. A library of a million volumes
     could be compressed into one end of a desk</quote> he wrote <ptr target="#bush1945" loc="93"/>.
    In 1938, H.G. Wells even wrote about a <quote rend="inline">Permanent World
    Encyclopaedia</quote> or Planetary Memory that would carry all the world’s knowledge. It was
    based on microfilm. </p>
            <cit>
               <quote rend="block">By means of microfilm, the rarest and most intricate documents and articles
     can be studied now at first hand, simultaneously in a score of projection rooms. There is no
     practical obstacle whatever now to the creation of an efficient index to all human knowledge,
     ideas, achievements, to the creation, that is, of a complete planetary memory for all mankind.</quote>
               <ref target="#wells1938">Wells 1938, cited in Nyce and Kahn 1991, 50</ref>
            </cit>
            <p>Microfilm promised <emph>faithful reproduction</emph> as well as miniaturisation. It was
    state-of-the-art technology, and not only did it seem the perfect analogy for material stored in
    the neural substrate of the human brain, it seemed to have a certain permanence the brain
    lacked. Bush put together a proposal for a new microfilm selection device, based on the
    architecture of the Comparator, in 1937. Its stated research agenda and intention was</p>
            <cit>
               <quote rend="block">
                  <list>
                     <item>Construction of experimental equipment to test the feasibility of a device which would
       search reels of coded microfilm at high speed and which would copy selected frames on the
       fly, for printout and use.</item>
                     <item>Investigation of the practical utility of such equipment by experimental use in a
       library.</item>
                     <item>Further development aimed at exploration of the possibilities for introducing such
       equipment into libraries generally.</item>
                  </list>
               </quote>
               <ref target="#bagg1961">Bagg and Stevens 1961, cited in Nyce 1991, 41</ref>
            </cit>
            <p>Corporate funding was secured for the Selector by pitching it as a microfilm machine to
    modernise the library <ptr target="#nyce1991" loc="41"/>. Abstracts of documents were to be
    captured by this new technology and reduced in size by a factor of 25. As with the Comparator,
    long rolls of this film were to be spun past a photoelectric sensing station. If a match
    occurred between the code submitted by a researcher and the abstract codes attached to this film
     <ptr target="#burke1991" loc="151"/>, the researcher was presented with the article itself and
    any articles previously associated with it. This was to be used in a public library, and unlike
    his nascent idea concerning Memex, he wanted to tailor it to commercial and government
    record-keeping markets. </p>
            <p>Bush considered the Selector as a step towards the mechanised control of scientific
    information, which was of immediate concern to him as a scientist. According to him, the fate of
    the nation depended on the effective management of these ideas lest they be lost in a brewing
    data storm. Progress in information management was not only inevitable, it was <cit><quote rend="inline">essential if the nation is to be strong</quote>
               <ptr target="#bush1970" loc="149"/></cit>. This was his fabricating intention. He had been looking for
    support for a Memex-like device for years, but after the failure of the Comparator, finding
    funds for this <quote rend="inline">library of the future</quote> was very hard <ptr target="#burke1991" loc="149"/>. Then in 1938, Bush received funding from the National Cash
    Register Company and the Eastman Kodak Company for the development of an apparatus for rapid
    selection, and he began to transfer the architecture from the Comparator across to the new
    design. </p>
            <p>But as Burke writes, the technology of microfilm and the tape-scanners began to impose their
    technical limitations; <cit>
                  <quote rend="block">[a]lmost as soon as it was begun, the Selector project drifted away from
      its original purpose and began to show some telling weaknesses … Bush planned to spin long
      rolls of 35mm film containing the codes and abstracts past a photoelectric sensing station so
      fast, at speeds of six feet per second, that 60,000 items could be tested in one minute. This
      was at least one hundred-fifty times faster than the mechanical tabulator.</quote>
                  <ptr target="#burke1991" loc="150"/>
               </cit>
            </p>
            <p>The Selector’s scanning station was similar to that used in the Comparator. But in the
    Selector, the card containing the code of interest to the researcher would be stationary. Bush
    and others associated with the project <cit><quote rend="inline">were so entranced with the speed of
     microfilm tape that little attention was paid to coding schemes</quote>
               <ptr target="#burke1991" loc="151"/></cit>, and when Bush handed the project over to three of his
    researchers, John Howard, Lawrence Steinhardt and John Coombs, it was floundering. After three
    more years of intensive research and experimentation with microfilm, Howard had to inform the
    Navy that the machine would not work <ptr target="#burke1991" loc="149"/>. Microfilm, claimed
    Howard, would deform at such speeds and could not be aligned so that coincidences could be
    identified. Microfilm warps under heat, and it cannot take great strain or tension without
    distorting.</p>
            <p>Solutions were suggested (among them slowing down the machine, and checking abstracts before
    they were used) <ptr target="#burke1991" loc="154"/>, but none of these were particularly
    effective, and a working machine wasn’t ready until the fall of 1943. At one stage, because of
    an emergency problem with Japanese codes, it was rushed to Washington — but because it was so
    unreliable, it went straight back into storage. So many parts were pulled out that the machine
    was never again operable <ptr target="#burke1991" loc="158"/>. In 1998, the Selector made Bruce
    Sterling’s Dead Media List, consigned forever to a lineage of failed technologies. Microfilm did
    not behave the way Bush and his team wanted it to. It had its own material limits, and these
    didn’t support speed of access.</p>
            <p>In the evolution of any machine, there will be internal limits generated by the behaviour of
    the technology itself; Gille calls these <quote rend="inline">endogenous</quote> limits <ptr target="#gille1986"/>. Endogenous limits are encountered only in practice — they effect the
    actual <emph>implementation</emph> of an idea. In engineering practice, these failures can teach
    inventors about the material potentials of the technology as well. The Memex design altered
    significantly through the 1950s; Bush had learned from the technical failures he was
    encountering. But most noticeable of all, Bush stopped talking about microfilm and about
    hardware.</p>
            <cit>
               <quote rend="block">By the 1960’s the project and machine failures associated with the Selector,
     it seems, made it difficult for Bush to think about Memex in concrete terms.</quote>
               <ptr target="#burke1991" loc="161"/>
            </cit>
            <p>The Analyzer, meanwhile, was being used extensively during WWII for ballistic analysis and
    calculation. Wartime security prevented its public announcement until 1945, when it was hailed
    by the press as a great <quote rend="inline">electromechanical brain</quote> ready to advance
    science by freeing it from the pick-and-shovel work of mathematics (<ref target="#owens1991">
                  <title rend="italic">Life</title> magazine, cited by Owens 1991, 3</ref>). It had created an
    entire culture around itself. But by the mid-1940s, the enthusiasm had died down; the machine
    seemed to pale beside the new generation of digital machines. The war had also released an
    unprecedented sum of money into MIT and spawned numerous other new laboratories. It <cit><quote rend="inline">ushered in a variety of new computation tasks, in the field of large-volume data
     analysis and real-time operation, which were beyond the capacity of the Rockefeller instrument</quote>
               <ptr target="#owens1991" loc="5"/></cit>. By 1950, the Analyzer had become an antique, conferred to
    back-room storage. </p>
            <p>What happened? The reasons The Analyzer fell into disuse were quite different to the Selector;
    its limits were <emph>exogenous</emph> to the technical machine itself. They were related to a
    fundamental paradigm shift within computing, from analogue to digital. According to Gille, the
    birth of a new technical system is rapid and unforeseeable; new technical systems are born with
    the limits of the old technical systems, and the period of change is brutal, fast and
    discontinuous. In 1950, Warren Weaver and Samuel Caldwell met to discuss the Analyzer and the
    analogue computing program it had inspired at MIT, a large program which had become out of date
    more swiftly than anyone could have imagined. They noted that in 1936, no one could have
    expected that within ten years the whole field of <q>computer science</q> would so
    quickly overtake Bush’s project (<ref target="#weaver1950a">Weaver and Caldwell</ref>, cited in
     <ptr target="#owens1991" loc="4"/>). Bush, and the department at MIT which had formed
    itself around the Analyzer and analogue computing, had been left behind.</p>
            <p>I do not have the space here to trace the evolution of digital computing at this time in the
    US and the UK — excellent accounts have already been written by <ptr target="#beniger1986"/>,
                    <ptr target="#shurkin1996"/>, <ptr target="#ceruzzi1998"/>, <ptr
                            target="#edwards1997"/> and
     <ptr target="#delanda1994"/> to name a few. All we need to realise at
    this point is that the period between 1945 and 1967, the years between the publication of the
    first and the final versions of the Memex essays respectively, had witnessed enormous change.
    The period saw not only the rise of digital computing, beginning with the construction of a few
    machines in the post-war period and developing into widespread mainframe processing for American
    business, it also saw the explosive growth of commercial television <ptr target="#spar2001" loc="194"/>, and the beginnings of satellite broadcasting <ptr target="#spar2001" loc="197"/>.
    As Beniger sees it, the world had discovered information as a means of control <ptr target="#beniger1986" loc="vii"/>.</p>
            <p>It is important to understand, however, that Bush was not a part of this revolution. He had
    not been trained in digital computation or information theory, and knew little about the
    emerging field of digital computing. He was immersed in a different technical system: analogue
    machines interpreted mathematics in terms of mechanical rotations, storage and memory as a
    physical <q>holding</q> of information, and drew their answers as curves. They
    directly mirrored the operations of the calculus. Warren Weaver expressed his regret over the
    passing of analogue machines and the Analyzer in a letter to the director of MIT's Center of
    Analysis: <cit>
                  <quote rend="block">It seems rather a pity not to have around such a place as MIT a really
      impressive Analogue computer; for there is a vividness and directness of meaning of the
      electrical and mechanical processes involved ... which can hardly fail, I would think, to have
      a very considerable educational value.</quote>
                  <ref target="#owens1991">Weaver, cited in Owens 1991, 5</ref>
               </cit>
            </p>
            <p>The passing away of analogue computing was the passing away of an ethos: machines as mirrors
    of mathematical tasks. But Bush and Memex remained in the analogue era; in all versions of the
    Memex essay, his goal remained the same: <cit><quote rend="inline">he sought to develop a machine
     that mirrored and recorded the patterns of the human brain</quote>
               <ptr target="#nyce1991" loc="123"/></cit>, even when this era of direct reflection and analogy in
    mechanical workings had passed. </p>
            <p>Technological evolution moves faster than our ability to adjust to its changes. More
    precisely, it moves faster than the <emph>techniques</emph> that it engenders and the culture it
    forms around itself. Bush expressed some regret over this speed of passage near the end of his
    life, or, perhaps, sadness over the obsolescence of his own engineering techniques. </p>
            <cit>
               <quote rend="block">The trend had turned in the direction of digital machines, a whole new
     generation had taken hold. If I mixed with it, I could not possibly catch up with new
     techniques, and I did not intend to look foolish.</quote>
               <ptr target="#bush1970" loc="208"/>
            </cit>
         </div>
         <div>
            <head>Human Associative Memory and Biological-Mechanical Analogues</head>
            <cit>
               <quote rend="block">There is another revolution under way, and it is far more important and
     significant than [the industrial revolution]. It might be called the mental revolution.</quote>
               <ptr target="#bush1959" loc="165"/>
            </cit>
            <p>We now turn to Bush’s fascination with, and exposure to, new models of human associative
    memory gaining current in his time. Bush thought and designed his machines in terms of
    biological-mechanical analogues; he sought a symbiosis between <q>natural</q> human
    thought and his thinking machines. </p>
            <p>As Nyce and Kahn observe, in all versions of the Memex essay (1939, 1945, 1967), Bush begins
    his thesis by explaining the dire problem we face in confronting the great mass of the human
    record, criticising the way information was then organised <ptr target="#nyce1991" loc="56"/>.
    He then goes on to explain the reason why this form of organisation doesn’t work: it is
     <emph>artificial</emph>. Information should be organised by association — this is how the mind
    works. If we fashion our information systems after this mechanism, they will be truly
    revolutionary.</p>
            <cit>
               <quote rend="block">
                  <p>Our ineptitude at getting at the record is largely caused by the artificiality of systems of
      indexing. When data of any sort are placed in storage, they are filed alphabetically or
      numerically, and information is found (when it is) by tracing it down from subclass to
      subclass. It can only be found in one place, unless duplicates are used; one has to have rules
      as to which path will locate it, and the rules are cumbersome. Having found one item,
      moreover, one has to emerge from the system and re-enter on a new path.</p>
                  <p>The human mind does not work that way. It operates by association. With one item in grasp,
      it snaps instantly to the next that is suggested by the association of thoughts, in accordance
      with some intricate web of trails carried by the cells of the brain.</p>
               </quote>
               <ref target="#bush1939">Bush 1939, 1945, 1967</ref>
            </cit>
            <p>These paragraphs were important enough that they appeared verbatim in all versions of the
    Memex essay — 1939, 1945 and 1967 <ptr target="#nyce1991" loc="57"/>. No other block of text
    remained unchanged over time; the technologies used to implement the mechanism changed, Memex
    grew <q>intelligent</q>, the other machines (the Cyclops Camera, the Vocoder)
    disappeared. These paragraphs, however, remain a constant. Given this fact, Nelson’s assertion
    that the major concern of the essay was to point out the artificiality of systems of indexing,
    and to propose the associative mechanism as a solution for this <ptr target="#nelson1991" loc="248"/> seems reasonable. Nelson also maintains that these central precepts of the design
    have been <quote rend="inline">ignored</quote> by commentators <ptr target="#nelson1991" loc="245"/>. I would contend that they have not been <emph>ignored</emph>; fragments of these
    paragraphs are often cited, particularly relating to association. What is ignored is the
    relationship between these two paragraphs — the central <emph>contrast </emph>he makes between
    conventional methods of indexing and the mental associations Memex was to support <ptr target="#nyce1991" loc="57"/>. Association was more <q>natural</q> than other forms
    of indexing — more human. This is why it was revolutionary.</p>
            <p>Which is interesting, because Bush’s model of mental association was itself technological; the
    mind <quote rend="inline">snapped</quote> between allied items, an unconscious movement directed
    by the trails themselves, trails <cit><quote rend="inline">of brain or of machine</quote>
               <ptr target="#bush1970" loc="191"/></cit>. Association was a technique that worked independently of
    its substrate, and there was no spirit attached to this machine: <cit><quote rend="inline">my brain
     runs rapidly — so rapidly I do not fully recognize that the process is going on</quote>
               <ptr target="#bush1970" loc="191"/></cit>. The <quote rend="inline">speed of action</quote> in the
    retrieval process from neuron to neuron <ptr target="#bush1970" loc="102"/> resulted from a
     <quote rend="inline">mechanical switching</quote> (this term was omitted from the <title rend="italic">Life</title> reprint of <title rend="italic">Memex II</title>, <ref target="#bush1970">Bush 1970, 100</ref>), and the items that this mechanical process
    resurrected were also stored in the manner of magnetic or drum memory: the brain is like a
    substrate for <cit><quote rend="inline">memories, sheets of data</quote>
               <ptr target="#bush1970" loc="191"/></cit>.</p>
            <p>Bush’s model of human associative memory was an electro-mechanical one — a model that was
    being keenly developed by Claude Shannon, Warren McCulloch and Walter Pitts at MIT, and would
    result in the McCulloch-Pitts neuron <ptr target="#hayles1999" loc="65"/>. The MIT model of the
    human neuronal circuit constructed the human in terms of the machine, and later articulated it
    more thoroughly in terms of computer switching. In a 1944 letter to Weeks, for example, Bush
    argued that <quote rend="inline">a great deal of our brain cell activity is closely parallel to
     the operation of relay circuits</quote>, and that <cit><quote rend="inline">one can explore this
     parallelism…almost indefinitely</quote>
               <ref target="#nyce1991">(November 6, 1944; cited in Nyce and Kahn 1991, 62)</ref></cit>. </p>
            <p>In the 1930s and 1940s, the popular scientific conception of mind and memory was a mechanical
    one. An object or experience was perceived, transferred to the memory-library's receiving
    station, and then <cit><quote rend="inline">installed in the memory-library for all future reference</quote>
               <ptr target="#dennett1993" loc="121"/></cit>. It had been known since the early 1900s that the brain
    comprised a tangle of neuronal groups that were interconnected in the manner of a network, and
    recent research had shown that these communicated and <q>stored</q> information across
    the neural substrate, in some instances creating further connections, via minute electrical
     <q>vibrations</q>. According to Bush, memories that were not accessed regularly
    suffered from this neglect by the conscious mind and were prone to fade. The pathways of the
    brain, its indexing system, needed constant electrical stimulation to remain strong. This was
    the problem with the neural network: <cit><quote rend="inline">items are not fully permanent, memory
     is transitory</quote>
               <ptr target="#bush1945" loc="102"/></cit>. The major technical problem with human memory was its
    tendency toward decay.</p>
            <p>According to Manuel De Landa, there was also a widespread faith in biological-mechanical
    analogues at the time as models to boost human functions. The military had been attempting to
    develop technologies which mimicked and subsequently replaced human faculties for many years
     <ptr target="#delanda1994" loc="127"/> and this was especially heightened in the years before,
    during and immediately following the war. At MIT in particular, there was a tendency to take
     <quote rend="inline">the image of the machine as the basis for the understanding of man</quote>
    and vice versa, writes Harold Hatt in his book on Cybernetics <ptr target="#hatt1968" loc="28"/>. The idea that Man and his environment are mechanical systems which can be studied, improved,
    mimicked and controlled was growing, and later gave way to disciplines such as cognitive science
    and artificial intelligence. Wiener and McCulloch <cit><quote rend="inline">looked for and worked
     from parallels they saw between neural structure and process and computation</quote>
               <ptr target="#nyce1991" loc="63"/></cit>, a model which changed with the onset of digital computing to
    include on/off states. The motor should first of all model itself on man, and eventually augment
    or replace him. </p>
            <p>Bush explicitly worked with such methodologies — in fact, <cit><quote rend="inline">he not only
     thought with and in these terms, he built technological projects with them</quote>
               <ptr target="#nyce1991" loc="62"/></cit>. The first step was understanding the mechanical
     <q>process</q> or nature of thought itself; the second step was transferring this
    process to a machine. So there is a double movement within Bush’s work, the location of a
     <q>natural</q> human process within thought, a process which is already machine-like,
    and the subsequent refinement and modelling of a particular technology on that process.
    Technology should depart from nature, it should depart from an extant human process: this saves
    us so much work. If this is done properly, <cit><quote rend="inline">[it] should be possible to beat
     the mind decisively in the permanence and clarity of the items resurrected from storage</quote>
               <ptr target="#bush1970" loc="191"/></cit>.</p>
            <p>So Memex was first and foremost an extension of human memory and the associative movements
    that the mind makes through information: a mechanical analogue to an already mechanical model of
    memory. Bush transferred this idea into information management; Memex was distinct from
    traditional forms of indexing not so much in its mechanism or content, but in the way it
    organised information based on association. The design did not spring from the ether, however;
    the first Memex design incorporates the technical architecture of the Rapid Selector and the
    methodology of the Analyzer — the machines Bush was assembling at the time.</p>
         </div>
         <div>
            <head>The Design of Memex</head>
            <p>Bush’s autobiography, <title rend="italic">Pieces of the Action</title>, and also his essay
     <title rend="quotes">Memex Revisited</title> tell us that he started work on the design in the
    early 1930s <ptr target="#bush1967" loc="197"/>; <ptr target="#bush1970" loc="130"/>. Nyce and
    Kahn also note that he sent a letter to Warren Weaver describing a Memex-like device in 1937
     <ptr target="#nyce1991" loc="43"/>. The first extensive description of it in print, however, is
    found in the 1939 essay <title rend="quotes">Mechanization and the Record</title>
               <ptr target="#bush1939"/>. The description in this essay employs the same
    <emph>methodology</emph> Bush had used to design the Analyzer: combine existing lower-level
    technologies into a single machine with a higher function that automates the <quote rend="inline">pick-and-shovel</quote> work of the human mind <ptr target="#owens1991" loc="3"/>. </p>
            <p>Nyce and Kahn maintain that Bush took this methodology from the Rapid Selector <ptr target="#nyce1991" loc="54"/>: this paper has argued that it was first deployed in the
    Analyzer. The Analyzer was the first working analogue computer at MIT, and it was also the first
    large-scale engineering project to combine lower-level, extant technologies and automate what
    was previously a human cognitive technique: the integral calculus. It incorporated two
    lower-level analogue technologies to accomplish this task: the wheel-and-disk integrator and the
    torque amplifier, as we have explored. Surrounded by computers and personal organisers, the idea
    of automating intellectual processes seems obvious to us now — but in the early 1930s the idea
    of automating what was essentially a <emph>function within thought</emph> was radical. Bush
    needed to convince people that it was worthwhile. In 1939, Bush wrote:</p>
            <cit>
               <quote rend="block">The future means of implementing thought are … fully as worthy of attention
     by one who wonders what comes next as are new ways of extracting natural resources, or of
     killing men.</quote>
               <ptr target="#bush1939"/>
            </cit>
            <p>The idea of creating a machine to aid the mind did not belong to Bush, nor did the technique
    of integral calculus (or association for that matter); he was, however, arguably the first
    person to externalise this technology on a grand scale. Observing the success of the Analyzer
     <foreign>qua</foreign> technical artefact, the method proved successful. Design on the first
    microfilm selection device, the Comparator, started in 1935. This, too, was a machine to aid the
    mind: it was essentially a counting machine, to tally the coincidence of letters in two messages
    or copies of a single message. It externalised the <quote rend="inline">drudge</quote> work of
    cryptography, and Bush <cit><quote rend="inline">rightly saw it as the first electronic
     data-processing machine</quote>
               <ptr target="#burke1991" loc="147"/></cit>. The Rapid Selector which followed it incorporated much of
    the same architecture, as we have explored — and this architecture was in turn transferred to
    Memex. </p>
            <cit>
               <quote rend="block">The Memex-like machine proposed in Bush’s 1937 memo to Weaver shows just how
     much [the Selector] and the Memex have in common. In the rapid selector, low-level mechanisms
     for transporting 35mm film, photo-sensors to detect dot patterns, and precise timing mechanisms
     combined to support the high-order task of information selection. In Memex, photo-optic
     selection devices, keyboard controls, and dry photography would be combined … to support the
     process of the human mind.</quote>
               <ptr target="#nyce1991" loc="44"/>
            </cit>
            <p>The difference, of course, was that Bush’s proposed Memex would access information stored on
    microfilm by <emph>association</emph>, not numerical indexing. He had incorporated another
    technique (a technique which was itself quite popular among the nascent cybernetics community at
    MIT, and already articulated mind and machine together). By describing an imaginary machine,
    Bush had <cit><quote rend="inline">selected from the existing technologies of the time and made a
     case for how they should develop in the future</quote>
               <ptr target="#nyce1991" loc="45"/></cit>. But this forecasting did not come from some genetically
    inherited genius — it was an acquired skill: Bush was close to the machine.</p>
            <p>As Professor of Engineering at MIT (and after 1939, President of the Carnegie Institute in
    Washington), Bush was in a unique position — he had access to a pool of ideas, techniques and
    technologies which the general public, and engineers at other smaller schools, did not have
    access to. Bush had a more <q>global</q> view of the combinatory possibilities and the
    technological lineage. Bush himself admitted this; in fact, he believed that engineers and
    scientists were the only people who could or <emph>should</emph> predict the future of
    technology — anyone else had no idea. In <title rend="quotes">The Inscrutable Thirties</title>,
    an essay he published in 1933, he tells us that politicians and the general public simply can’t
    understand technology, they have <cit><quote rend="inline">so little true discrimination</quote>
               <ptr target="#bush1933" loc="77"/></cit> and are <quote rend="inline">wont to visualize scientific
     triumphs as <foreign>faits accomplis</foreign>
               </quote> before they are even ready, <cit><quote rend="inline">even as they are being hatched in the laboratory</quote>
               <ptr target="#bush1933" loc="75"/></cit>. Bush believed that the prediction and control of the future
    of technology should be left to engineers; only they can <cit><quote rend="inline">distinguish the
      <emph>possible</emph> from the virtually <emph>impossible</emph>
               </quote>
               <ptr target="#nyce1991" loc="49"/></cit>, only they can read the future from technical objects.</p>
            <p>Memex was a future technology. It was originally proposed as a desk at which the user could
    sit, equipped with two <quote rend="inline">slanting translucent screens</quote> upon which
    material would be projected for <cit><quote rend="inline">convenient reading</quote>
               <ptr target="#bush1945" loc="102"/></cit>. There was a keyboard to the right of these screens, and a
     <quote rend="inline">set of buttons and levers</quote> which the user could depress to search
    the information using an electrically-powered optical recognition system. If the user wished to
    consult a certain piece of information, <cit><quote rend="inline">he [tapped] its code on the
     keyboard, and the title page of the book promptly appear[ed]</quote>
               <ptr target="#bush1945" loc="103"/></cit>. The images were stored on microfilm inside the desk, <quote rend="inline">and the matter of bulk [was] well taken care of</quote> by this technology —
     <cit><quote rend="inline">only a small part of the interior is devoted to storage, the rest to
     mechanism</quote>
               <ptr target="#bush1945" loc="102"/></cit>. It looked like an <quote rend="inline">ordinary</quote>
    desk, except it had screens and a keyboard attached to it. To add new information to the
    microfilm file, a photographic copying plate was also provided on the desk, but most of the
    Memex contents would be <cit><quote rend="inline">purchased on microfilm ready for insertion</quote>
               <ptr target="#bush1945" loc="102"/></cit>. The user could classify material as it came in front of him
    using a teleautograph stylus, and register links between different pieces of information using
    this stylus. This was a piece of furniture from the future, to live in the home of a scientist
    or an engineer, to be used for research and information management.</p>
            <p>The 1945 Memex design also introduced the concept of <quote rend="inline">trails</quote>, a
    concept derived from work in neuronal storage-retrieval networks at the time, which was a method
    of connecting information by linking units together in a networked manner, similar to hypertext
    paths. The process of making trails was called <quote rend="inline">trailblazing</quote>, and
    was based on a mechanical provision <cit><quote rend="inline">whereby any item may be caused at will
     to select immediately and automatically another</quote>
               <ptr target="#bush1945" loc="107"/></cit>, just as though these items were being <cit><quote rend="inline">gathered together from widely separated sources and bound together to form a new book</quote>
               <ptr target="#bush1945" loc="104"/></cit>. Electro-optical devices borrowed from the Rapid Selector
    used spinning rolls of microfilm, abstract codes and a mechanical selection-head inside the desk
    to find and create these links between documents. <cit><quote rend="inline">This is the essential
     feature of the Memex. The process of tying two items together is the important thing</quote>
               <ptr target="#bush1945" loc="103"/></cit>. Bush went so far as to suggest that in the future, there
    would be professional trailblazers who took pleasure in creating useful paths through the common
    record in such a fashion. </p>
            <p>The Memex described in <title rend="italic">As We May Think</title> was to have permanent
    trails, and public encyclopaedias, colleague's trails and other information could all be joined
    and then permanently archived for later use. Unlike the trails of memory, they would never fade.
    In <title rend="italic">Memex Revisited</title>, however, an adaptive theme emerged whereby the
    trails were mutable and open to growth and change by Memex itself as it observed the owner's
    habits of association and extended upon these <ptr target="#bush1967" loc="213"/>. After a
    period of observation, Memex would be given instructions to search and build a new trail of
    thought, which it could do later <cit><quote rend="inline">even when the owner was not there</quote>
               <ptr target="#bush1967" loc="213"/></cit>. This technique was in turn derived from Claude Shannon’s
    experiments with feedback and machine learning, embodied in the <quote rend="inline">mechanical
     mouse</quote>; <cit>
                  <quote rend="block">A striking form of self adaptable machine is Shannon’s mechanical mouse.
      Placed in a maze it runs along, butts its head into a wall, turns and tries again, and
      eventually muddles its way through. But, placed again at the entrance, it proceeds through
      without error making all the right turns.</quote>
                  <ptr target="#bush1959" loc="171"/>
               </cit>
            </p>
            <p>In modern terminology, such a machine is called an intelligent <q>agent</q>, a
    concept we shall discuss later in this work. Technology has not yet reached Bush's vision for
    adaptive associative indexing <ptr target="#meyrowitz1991" loc="289"/>, although intelligent
    systems, whose parameters change in accordance with the user's experiences, come close. This is
    called machine learning. Andries van Dam also believes this to be the natural future of
    hypertext and associative retrieval systems <ptr target="#vandam1999"/>.</p>
            <p>In <title rend="italic">Memex II</title>, however, Bush not only proposed that the machine
    might learn from the human via what was effectively a cybernetic feedback loop — he proposed
    that the <emph>human might learn from the machine</emph>. As the human mind moulds the machine,
    so too the machine <quote rend="inline">remolds</quote> the human mind, it <cit><quote rend="inline">remolds the trails of the user’s brain, as one lives and works in close interconnection with a
     machine</quote>
               <ptr target="#bush1959" loc="178"/></cit>. 
            <cit><quote rend="block">For the trails of the machine become duplicated in the brain of the user,
    vaguely as all human memory is vague, but with a concomitant emphasis by repetition, creation
    and discard … as the cells of the brain become realigned and reconnected, better to utilize the
    massive explicit memory which is its servant.</quote> <ptr target="#bush1959" loc="178"/></cit></p>
            <p>This was in line with Bush’s conception of technical machines as mechanical teachers in their
    own right. It was a <cit><quote rend="inline">proposal of an active symbiosis between machine and
     human memory</quote>
               <ptr target="#nyce1991" loc="122"/></cit> which has been surprisingly ignored in contemporary readings
    of the design. Nyce and Kahn pay it a full page of attention, and also Nelson, who has always
    read Bush rather closely <ptr target="#nelson1999"/>. But aside from that, the full development
    of this concept from Bush’s work has been left to Doug Engelbart. </p>
            <p>In our interview, Engelbart claimed it was Bush’s concept of a <quote rend="inline">co-evolution</quote> between humans and machines, and also his conception of our human <quote rend="inline">augmentation system</quote>, which inspired him <ptr target="#engelbart1999"/>.
    Both Bush and Engelbart believe that our social structures, our discourses and even our language
    can and should <cit><quote rend="inline">adapt to mechanization</quote>
               <ptr target="#bush1967" loc="210"/></cit>; all of these things are inherited, they are learned. This
    process is not only unavoidable, it is desirable. Bush also believed machines to have their own
    logic, their own <emph>language</emph>, which <quote rend="inline">can touch those subtle
     processes of mind, its logical and rational processes</quote> and alter them <ptr target="#bush1959" loc="177"/>. And the <quote rend="inline">logical and rational
    processes</quote> which the machine connected with were <emph>our own memories</emph> — a
    prosthesis of the inside. This vision of actual human neurons changing to be more like the
    machine, however, would not find its way into the 1967 essay <ptr target="#nyce1991" loc="122"/>.</p>
            <p>Paradoxically, Bush also retreats on this close alignment of memory and machine. In the later
    essays, he felt the need to demarcate a purely <q>human</q> realm of thought from
    technics, a realm uncontaminated by technics. One of the major themes in <title rend="italic">Memex II</title> is defining exactly what it is that machines can and cannot do. </p>
            <cit>
               <quote rend="block">Two mental processes the machine can do well: first, memory storage and
     recollection, and this is the primary function of the Memex; and second, logical reasoning,
     which is the function of the computing and analytical machines.</quote>
               <ptr target="#bush1959" loc="178"/>
            </cit>
            <p>Machines can remember better than human beings can — their trails do not fade, their logic is
    never flawed. Both of the <quote rend="inline">mental processes</quote> Bush locates above take
    place within human thought, they are forms of internal <quote rend="inline">repetitive</quote>
    thought <ptr target="#bush1967" loc="189"/> — perfectly suited to being externalised and
    improved upon by technics. But exactly what is it that machines <emph>can’t </emph>do? Is there
    anything inside thought which is purely human? Bush demarcates <quote rend="inline">creativity</quote> as the realm of thought that exists beyond technology. </p>
            <cit>
               <quote rend="block">How far can the machine accompany and aid its master along this path?
     Certainly to the point at which the master becomes an artist, reaching into the unknown with
     beauty and versatility, erecting on the mundane thought processes a thing of beauty … this
     region will always be barred to the machine.</quote>
               <ptr target="#bush1959" loc="183"/>
            </cit>
            <p>Bush had always been obsessed with memory and technics, as we have explored. But near the end
    of his career, when <title rend="italic">Memex II</title> and <title rend="italic">Memex
     Revisited</title> were written, he became obsessed with the <quote rend="inline">boundary</quote> between them, between what is personal and belongs to the human alone, and
    what can be or <emph>already is</emph> automated within thought.</p>
            <p>In all versions of the Memex essay, the machine was to serve as a personal memory support. It
    was not a <emph>public </emph>database in the sense of the modern Internet: it was first and
    foremost a private device. It provided for each person to add their own marginal notes and
    comments, recording reactions to and trails from others' texts, and adding selected information
    and the trails of others by <quote rend="inline">dropping</quote> them into their archive via an
    electro-optical scanning device. In the later adaptive Memex, these trails fade out if not used,
    and <cit><quote rend="inline">if much in use, the trails become emphasized</quote>
               <ptr target="#bush1970" loc="191"/></cit> as the web adjusts its shape mechanically to the thoughts of
    the individual who uses it. </p>
            <p>Current hypertext technologies are not quite so private and tend to emphasise <cit><quote rend="inline">systems which are public rather than personal in nature and that emphasize the
     static record over adaptivity</quote>
               <ptr target="#oren1991" loc="320"/></cit> due to the need for mass production, distribution and
    compatibility. The idea of a <q>personal</q> machine to amplify the mind also flew in
    the face of the emerging paradigm of human–computer interaction that reached its peak in the
    late 1950s and early 1960s, which held computers to be rarefied calculating machines used only
    by qualified technicians in white lab coats in air-conditioned rooms at many degrees of
    separation from the <q>user</q>. <quote rend="inline">After the summer of
    1946</quote>, writes Ceruzzi, <cit><quote rend="inline">computing's path, in theory at least, was
     clear</quote>
               <ptr target="#ceruzzi1998" loc="23"/></cit>. Computers were, for the moment, impersonal,
    institutionally aligned and out of the reach of the ignorant masses who did not understand their
    workings. They lived only in university computer labs, wealthy corporations and government
    departments. Memex II was published at a time when the dominant paradigm of human–computer
    interaction was sanctified and imposed by corporations like IBM, and <cit><quote rend="inline">it was
     so entrenched that the very idea of a free interaction between users and machines as envisioned
     by Bush was viewed with hostility by the academic community</quote>
               <ptr target="#delanda1994" loc="219"/></cit>.</p>
            <p>In all versions of the essay, Memex remained profoundly uninfluenced by the paradigm of
    digital computing. As we have explored, Bush transferred the concept of machine learning from
    Shannon — but not information theory. He transferred neural and memory models from the
    cybernetic community — but not digital computation. The analogue computing discourse Bush and
    Memex created never <quote rend="inline">mixed</quote> with digital computing <ptr target="#bush1970" loc="208"/>. In 1945, Memex was a direct analogy to Bush’s conception of
    human memory; in 1967, after digital computing had swept engineering departments across the
    country into its paradigm, Memex was still a direct analogy to human memory. It mirrored the
    technique of association in <emph>its mechanical workings</emph>. <cit>
                  <quote rend="block">While the pioneers of digital computing understood that machines would soon
      accelerate human capabilities by doing massive calculations, Bush continued to be occupied
      with extending, through replication, human mental experience.</quote>
                  <ptr target="#nyce1991" loc="124"/>
               </cit>
            </p>
            <p>Consequently, the Memex redesigns responded to the advances of the day quite differently to
    how others were responding at the time. By 1967, for example, great advances had been made in
    digital memory techniques. As far back as 1951, the Eckert-Mauchly division of Remington Rand
    had turned over the first <q>digital</q> computer with a stored-program architecture,
    the UNIVAC, to the US Census Bureau <ptr target="#ceruzzi1998" loc="27"/>. <q>Delay
    Lines</q> stored 1,000 words as acoustic pulses in tubes of mercury, and reels of magnetic
    tapes which stored invisible bits were used for bulk memory. This was electronic digital
    technology, and did not mirror or seek to mirror <q>natural</q> processes in any way.
    It steadily replaced the most popular form of electro-mechanical memory from the late 1940s and
    early 1950s: drum memory. This was a large metal cylinder which rotated rapidly beneath a
    mechanical head, where information was written across the surface magnetically <ptr target="#ceruzzi1998" loc="38"/>. In 1957, disk memory had been produced, for the IBM305 RAMAC,
    and rapid advances were being made by IBM and DEC <ptr target="#ceruzzi1998" loc="196"/>. </p>
            <p>Bush, however, remained enamoured of physical recording and inscription. His 1959 essay
    proposes using organic crystals to record data by means of phase changes in molecular alignment.
     <cit><quote rend="inline">[I]n Memex II, when a code on one item points to a second, the first part
     of the code will pick out a crystal, the next part the level in this, and the remainder the
     individual item</quote>
               <ptr target="#bush1959" loc="169"/></cit>. This was new technology at the time, but certainly not the
    direction commercial computing was taking via DEC or IBM. Bush was fundamentally uncomfortable
    with digital electronics as a means to store material. <quote rend="inline">The brain does not
     operate by reducing everything to indices and computation</quote>, Bush wrote <ptr target="#bush1965" loc="190"/>. Bush was aware of how out of touch he was with emerging digital
    computing techniques, and this essay bears no trace of engineering details whatsoever, details
    which were steadily disappearing from all his published work. He devoted the latter part of his
    career to frank prophecy, reading from the technologies he saw around him and taking <cit><quote rend="inline">a long look ahead</quote>
               <ptr target="#bush1959" loc="166"/></cit>. Of particular concern to him was promoting Memex as the
    technology of the future, and encouraging the public that <cit><quote rend="inline">the time has come
     to try it again</quote>
               <ptr target="#bush1959" loc="166"/></cit>.</p>
         </div>
         <div>
            <head>Memex, Inheritance and Transmission</head>
            <quote rend="block">No memex could have been built when that article appeared. In the
    quarter-century since then, the idea has been with me almost constantly, and I have watched new
    developments in electronics, physics, chemistry and logic to see how they might help bring it to
    reality <ptr target="#bush1970" loc="190"/>.</quote>
            <p>Memex became an image of potentiality for Bush near the end of his life. In the later essays,
    he writes in a different tone entirely: Memex was an image he would bequeath to the future, a
    gift to the human race. For most of his professional life, he had been concerned with augmenting
    human memory, and preserving information that might be lost to human beings. He had occasionally
    written about this project as a larger idea which would boost <quote rend="inline">the entire
     process by which man profits by his inheritance of acquired knowledge</quote>
               <ptr target="#bush1945" loc="99"/>. But in <title rend="italic">Memex II</title>, this project
    became grander, more urgent — the idea itself far more important than the technical details. He
    was nearing the end of his life, and Memex was still unbuilt. Would someone eventually build
    this machine? He hoped so, and he urged the public that it would soon be possible to do this, or
    at least, the <quote rend="inline">day has come far closer</quote>
               <ptr target="#bush1970" loc="190"/>: <quote rend="inline">in the interval since that paper
      [<title rend="italic">As We May Think</title>] was published, there have been many
     developments … steps that were merely dreams are coming into the realm of practicality</quote>
               <ptr target="#bush1959" loc="166"/>. Could this image be externalised now, and live beyond him?
    It would not only carry the wealth of his own knowledge beyond his death, it would be like a
    gift to all mankind. In fact, Memex would be the centrepiece of mankind’s <emph>true
    revolution</emph> — transcending death.</p>
            <quote rend="block">Can a son inherit the memex of his father, refined and polished over the
    years, and go on from there? In this way can we avoid some of the loss which comes when oxygen
    is no longer furnished to the brain of the great thinker, when all the patterns of neurons so
    painstakingly refined become merely a mass of protein and nucleic acid? Can the race thus
    develop leaders, of such power and intellect, and such forces of conviction, that the world can
    be saved from its follies? This is an objective of far greater importance than the conquest of
    disease, even than the conquest of mental aberrations <ptr target="#bush1959" loc="183"/>.</quote>
            <p>Near the end of his life, Bush thought of Memex as more than just an <emph>individual’s</emph>
    machine; the <cit><quote rend="inline">ultimate [machine] is far more subtle than this</quote>
               <ptr target="#bush1959" loc="182"/></cit>. Memex would be the centrepiece of a structure of
    inheritance and transmission, a structure that would accumulate with each successive generation.
    In <title rend="italic">Science Pauses</title>, Bush entitled one of the sections <quote rend="inline">Immortality in a machine</quote>
               <ptr target="#bush1965" loc="189"/>: it contained a description of Memex, but this time there
    was an emphasis on its <quote rend="inline">longevity</quote> over the individual human mind
     <ptr target="#bush1965" loc="190"/>. This is the crux of the matter; the trails in Memex would
    not grow old, they would be a gift from father to son, from one generation to the next. </p>
            <p>Bush died on June 30, 1974. The image of Memex has been passed on beyond his death, and it
    continues to inspire a host of new machines and <quote rend="inline">technical
    instrumentalities</quote>. But Memex itself has never been built; it exists only on paper, in
    technical interpretation and in memory. All we have of Memex are the words that Bush assembled
    around it in his lifetime, the drawings created by the artists from <title rend="italic">Life</title>, its erotic simulacrum, its ideals, its ideas. Had Bush attempted to assemble this
    machine in his own lifetime, it would undoubtedly have changed in its technical workings; the
    material limits of microfilm, of photoelectric components and later, of crystalline memory
    storage would have imposed their limits; the <q>use function</q> of the machine would
    itself have changed as it demonstrated its own potentials. If Memex had been built, the object
    would have invented itself independently of the outlines Bush cast on paper. This never happened
    — it has entered into the intellectual capital of new media as an image of potentiality. </p>
         </div>
      </body>
      <back>
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</TEI>
