DHQ: Digital Humanities Quarterly
Volume 8 Number 1
2014 8.1  |  XML |  Discuss ( Comments )

In Praise of Overstating the Case: A review of Franco Moretti, Distant Reading (London: Verso, 2013)

Shawna Ross  <smross3_at_asu_dot_edu>, Arizona State University


This review of Franco Moretti's Distant Reading summarizes Moretti’s major arguments within the larger context of recent debates in the digital humanities. Particular attention is given to Moretti’s uptake of Immanuel Wallerstein, to his controversial critique of close reading, and to the variety of digital-humanistic methods that comprise Moretti’s quantitative formalism. Most valuable as an artifact of literary-critical history rather than a how-to guide or theoretical treatise, this hodgepodge of essays is at its best as an audacious and defensive academic memoir tracing Moretti’s transformation into a digital humanist. As Moretti champions the broad explanatory power of quantitative literary analysis, he overestimates the scientific objectivity of his analyses while undervaluing the productively suggestive stories of doubt, failure, and compromise that lend nuance and depth to his hypotheses. Combative, absorbing, highly topical, and unevenly persuasive, Distant Reading embodies both the optimism of early digital literary studies and its perils.

Buried three-quarters into Franco Moretti’s Distant Reading is a moment of astonishment. Breaking for a moment out of the tone of unruffled calmness that sustains most of the collected essays in this new release from Verso, Moretti marvels at a cloud of data he produced by comparing no fewer than 7,000 titles of British novels from 1740-1950: "all you can see are swarms of hybrids and oddities, for which the categories of literary taxonomy offer very little help. It’s fascinating, to feel so lost in a universe one didn’t even know existed"  [Moretti 2013, 181]. If this passage beautifully conveys that stunning moment in which quantitative data and qualitative analysis merge, resolving into a single network, it also conveys a sense of loss, of regret. Tellingly, Moretti’s self-imposed alienation — he recounts a powerful personal experience in the second person: you, one — betrays an anxiety with his own digital-humanistic method of distant reading, so "very different," he reflects, "from the reading I used to know"  [Moretti 2013, 65]. This mixed emotion may sound out of key upon taking a step back to consider this moment of ascendance for DH (digital humanities), which has recently attracted so much recognition from national news outlets, university administrations, and scholarly journals and presses, and (if for the moment) an array of job openings and funding opportunities. But if we approach Distant Reading through this one conflicted pause, we can use it in turn to approach the divisive conceptual apparatuses that structure DH meta-discourse at present. It is exactly this conflict rhetoric that we must re-examine if we want to avoid becoming the kind of sideshow that can distract institutions as they perennially search for the next new thing.
The digital humanities are at a rhetorical and institutional crossroads, having just enough critical mass of public attention to warrant a torrent of speculation. As Alan Liu has termed it, DH — at first "a loose suspension of topics and approaches" — has undergone a period of "integration" and "expansion" that leads to the current "tipping point where it has the potential not just to facilitate the work of the humanities but represent the state of the humanities at large in its changing relation to higher education in the postindustrial state"  [Liu 2011, 8]. This moment of opportunity is equally a moment of danger, Liu cautions, as DH must avoid being caught in a web of neo-liberal bureaucratic imperatives — a danger highlighted, for example, by Wendy Chun, Richard Grusin, Patrick Jagoda, and Rita Raley in their "The Dark Side of the Digital Humanities" panel at MLA 2013 [Chun et al. 2013], and by Matthew Gold’s recent collection Debates in the Digital Humanities [Gold 2012]. Such worries have highlighted the conflict rhetoric characterizing DH meta-discourse — with its familiar debates about distant versus close reading, about tool builders versus tool users, about rejecting versus incorporating theory, about using DH skills to be helpful around the office versus being more protective of our time. What unites these debates is the common tension between, on the one hand, desiring the fertility and excitement created by the coexistence of a diversity of approaches and interactions among very differently-minded scholars and, on the other, fearing that collaboration-related compromises could devalue DH work, subsequently re-marginalizing DH workers. To achieve the former and avoid the latter, we must find a way out of this (increasingly) stale conflict rhetoric, which tends to reify false binaries, thereby creating obstacles out of uncertainties and talking points out of ambiguities. By understanding Distant Reading as a miniature archive that preserves this process of uncertainty and reification, we can become more aware of this process — and can help interrupt it.
Distant Reading is most usefully understood as a document of development and transformation, a journey that tells the story of Franco Moretti becoming digital. The chapters have all been presented or published elsewhere, but each essay’s fascinating prefatory explanation makes the book an artifact of literary-critical history, rescuing the book from charges of being little more than a fulfillment of his contractual obligations to Verso. Each preface provides a key, a narrative kernel explaining the provenance of the essay — its goals, its rhetorical occasion, its relationships with the other chapters — and, more interesting still, evaluates its success or failure. He reconstructs his journey as a comparatist interested in evolutionary theory (Modern European Literature, 1992) and in mapping (Atlas of the European Novel 1800-1900, 1998), slowly piecing these areas into a "quantitative analysis"  [Moretti 2007]. While Graphs, Maps, Trees can serve as a methodological primer, it is in Distant Reading that Moretti shifts focus from turning literature into datasets to the affordances of doing so. Perhaps not coincidentally, it is in this book that he avoids acknowledging his debt to narratology — making his methods seem more revolutionary than they perhaps are. But he does offer an alternative context: "In the last few years, literary studies have experienced what we could call the rise of quantitative evidence. This had happened before of course, without producing lasting effects, but this time is probably going to be different, because this time we have digital databases and automatic data retrieval"  [Moretti 2013, 212]. Fitting snugly alongside the rise of the quantitative humanities — or at least an increased willingness to consider that literature is a kind of data and can therefore be translated into other forms of data — Moretti’s career trajectory models a kind of alternate academic history in which the digital humanities developed organically from within traditional methods of scholarship. Though such a simple, uninterrupted development is at best atypical and at worst disingenuous, it is compelling as an anti-conflict narrative that emphasizes the shared goals of the "traditional" academy and DH.
Put simply, Moretti’s distant reading involves sampling from a buffet of "visualization tools" that convert any given slice of literary history into "a set of two-dimensional signs...that can be grasped at a single glance"  [Moretti 2013, 211]. Put more controversially, he claims that eschewing close reading is not only a positive change for the humanities, but is actually " a condition of knowledge "  [Moretti 2013, 48]. Moretti then defines knowledge as pinpointing and explaining temporal and national variations in "devices, themes, tropes — or genres and systems"  [Moretti 2013, 49]. Curiously, once Moretti does away with close reading, the first thing he does, as if scared by the resulting vacuum, is usher in Immanual Wallerstein’s world-systems analysis [Wallerstein 2004]. Moretti’s preoccupation with evolution, the "study of formal mutation and cultural selection"  [Moretti 2013, 63], finds in Wallerstein’s world-systems theory "a strong conceptual model" even though "no one seemed to use [it] anymore"  [Moretti 2013, 43]. Moretti's first two chapters, "Modern European Literature: A Geographical Sketch" and "Conjectures on World Literature," as well as the related chapters "More Conjectures on World Literature" and "Evolution, World-Systems, Weltliteratur," use Wallerstein as a glue for combining evolutionary theory and DH techniques. In these chapters he traces a spatial (rather than temporal) evolution of literature as an unfolding constellation of "formal novelties"  [Moretti 2013, 41] radiating out of many points. This approach has been criticized for overstating the influence of market demands on world literature, but, structurally, the true weakness of Distant Reading is that five of its ten chapters deal heavily with world-systems analysis even though this is, putatively, not a book about Wallerstein but about distant reading. This inconsistency could have been cleared up with a theoretical introduction that explicitly situated (and defended) the relationship between distant reading and world-systems analysis, but Moretti provides no such introduction, leaving the reader with the choice either to construct an integrated argument from statements scattered in various chapters, or to ignore either the Wallersteinian or the digital-humanistic chapters.
Of the digital-humanistic chapters, the ambitiously titled "The Novel, History and Theory" most dramatically suggests quantitative formalism’s potential. In it, Moretti uses functional magnetic resonance imagery to displace European realism’s literary-critical hegemony, making the literary field "historically longer, geographically larger, and morphologically deeper"  [Moretti 2013, 161] — an effort admirably connected to recent attempts to destabilize nationalistic models of literary periodization by scholars like Susan Stanford Friedman, Rebecca L. Walkowitz, and Eric Hayot. The following chapters are also impressive in their ambition; "The Slaughterhouse of Literature" describes how Moretti and his graduate students read all British detective narratives within a certain period to discern which stylistic features distinguish the canonical from the non-canonical, while "Planet Hollywood" claims to prove how "plot and style [are] becoming manifestly de-coupled as a result of their movement (or not) in space"  [Moretti 2013, 92]. And the final chapter, in what is clearly Distant Reading’s signature interpretation, converts Hamlet into a series of character-networks to discover that the hidden protagonist of the play is the nascent European international state system. Moretti makes no secret of his basic gambit: the reader can easily supply the silent "before me" in his observation that "we have never really tried to read the entire volume of the literary past"  [Moretti 2013, 210]. Indeed, making the impossible seem possible (and desirable) is what Moretti does best. And his tone of relaxed omniscience is at times seductive. But when he claims that his grandiose stories are "resting solidly on facts"  [Moretti 2013, 44] or that distant reading yields "the clarity of the empirical confirmation,"  [Moretti 2013, 92] the generalization-spouting bravado by which Moretti skates over impossibly broad terrain finally comes across as glib, revealing one of the primary dangers of digital literary studies to be the adoption of an aggrandized, even hubristic attitude toward literature as so much inert stuff being poked at.
At the same time, this inertness seems to connote a fresh impartiality, a promise of neutrality and newness, even as it suggests another, more familiar controversial tendency of quantitative analysis: that it can become "a patchwork of other people’s research, without a single direct textual reading." For Moretti this is no problem, as he argues that the "ambition" or scope of the literary-critical project is "directly proportional to the distance from the text: the more ambitious the project, the greater must the distance be"  [Moretti 2013, 48]. Haters left unconvinced are dealt with in a clever but catty passage that accuses close readers of pro-canon elitism:

The United States is the country of close reading, so I don’t expect this idea to be particularly popular. But the trouble with close reading (in all of its incarnations, from the new criticism to deconstruction) is that it necessarily depends on an extremely small canon. This may have become an unconscious and invisible premise by now, but it is an iron one nonetheless: you invest so much in individual texts only if you think that very few of them really matter.  [Moretti 2013, 48]

Though Moretti’s all-or-nothing rhetoric is extreme — and his " only " far from earned — he is not alone contrasting new DH methods with close reading; Lev Manovich has called databases and narratives "natural enemies"  [Manovich 2001, 225], while Edward Whitley coolly assumes that literary critics "value close reading...over the broad brushstrokes of information visualization"  [Whitley 2011, 188], and Matthew Wilkens serenely owns that "we’ll almost certainly become worse close readers"  [Wilkens 2012, 256]. Yet David Hoover has complained in DHQ of DH’s "marginalization of textual analysis and other text-centered approaches" despite "the tremendous potential of electronic texts for literary studies"  [Hoover 2007, para. 4]. And when Stephen Ramsay observes that "[t]he digital revolution, for all its wonders, has not penetrated the core activity of literary studies"  [Ramsay 2008, 477], his real claim is that it has not yet been done, not that it cannot happen. Even distant reading does not work by not reading: more accurately, Moretti means selective reading (reading only the titles, only the first paragraphs, or scanning for certain patterns), delegated reading (recruiting his graduate students), or mediated reading (using search tools to generate statistics and charts). Furthermore, though Moretti uses DH to generate grand systems of literature, these methods can also be used to return to the text — particularly if we link them to the "surface reading" of Heather Love, Stephen Best, and Sharon Marcus, as seen in the special issue of Representations devoted to it and by Love’s "Close but not Deep" [Love 2010]. Best and Marcus’s introduction links new strands in literary criticism (including DH, actor-network theory, and new approaches in narratology) as evidence of an emerging preference for descriptions of "the complexity of literary surfaces" instead of a psychoanalytically, historically, or politically inflected "symptomatic" method that "assumes that a text’s truest meaning lies in what it does not say"  [Best and Marcus 2009, 1]. It may be more accurate to say that surface reading, distant reading, and DH do not oppose close reading per se, but rather certain kinds of interpretation habitually associated with (but not inherent to) close reading. Pursuing these new forms of analysis does not automatically exclude close attention to the sentence-level details of form and style; indeed, moving back and forth between the microscopy of close reading and the wide-angle lens of distant reading would enrich both methods, creating a dual perspective that boasts both specificity and significance.
If the text of Distant Reading is confidence, its subtext is failure. Moretti repeatedly, generously, though fleetingly faces being wrong. He admits some of his work "may well have overstated its case"  [Moretti 2013, 119], muses at another juncture "I may be exaggerating here,"  [Moretti 2013, 228], and laments that his lack of technical skills drove him to hand-draw his visualizations in the early stages of distant reading. "This is not a long-term solution, of course," he remarks of the hand drawings, but instead a characteristic of "the childhood of network theory for literature; a brief happiness, before the stern adulthood of statistics"  [Moretti 2013, 215]. But such "failures" are only a problem if we deprecate the "brief happiness" and make post-haste for that "stern adulthood," if we demand absolute truth and methods sanitized from any taint of non-DH methods. Unfairly deprecating to himself and his graduate students in this section, Moretti undervalues how his book successfully records select "home grown" digital literary studies, and as a result, Distant Reading builds fences around them. What if instead we privilege openness and adopt the ad hoc playfulness of open-source programming, recognizing that systems and theories and methods are but temporary scaffolding, not the grand erection of something permanent and totalizing? Digital projects are often ends in themselves, not means — sometimes forgotten, fragmented, bug-ridden, and incomplete — but what is open is less likely to get bogged down in the past. To be open does not automatically entail the "technological hipsterism" that Amanda Gailey and Andrew Jewell warn of, that neurotic coolness that regards "the quality of work...not so important as staying at the edge of innovation"  [Gailey and Jewell 2012, 5].
Ultimately, Moretti needs to take his own advice: he reasons, "since no one knows what knowledge will mean in literary studies ten years from now, our best chance lies in the radical diversity of intellectual positions"  [Moretti 2013, 89]. As he concludes the book, he ends with a warning that before quantitative analysis can begin in earnest, "an enormous amount of empirical data must be first put together. Will we, as a discipline, be capable of sharing raw materials, evidence — facts — with each other? It remains to be seen"  [Moretti 2013, 240]. While the creation of (and access to) complete literary archives and data sets will certainly meet with obstacles, Distant Reading conjures a very different specter: overestimating the power of data and in doing so losing the texture and feel of the objects we study, setting ourselves up as so many Carmen Sandiegos: megalomaniacs hoarding what is impossible to hoard. It is better to seek the moments like the one opening this review, in which Moretti felt awed, "so lost in a universe" filled with "swarms of hybrids and oddities"  [Moretti 2013, 181] — moments of suspension that suggest that it is not the "knowledge" that results, but rather our wonder while encountering a new dataset that makes DH methods so attractive. Similarly, the conflict rhetoric of DH meta-discourse tends to suspend, rather than resolve, its favorite debates, putting off the agony of saying that DH is one thing rather than another, preferring instead to work inside the "what if" and the maybe, the conditional and the subjunctive, rather than inside absolutes and interdictions. Perhaps we should also preserve that moment of suspension when we manipulate our data.

Works Cited

Best and Marcus 2009  Best, Stephen, and Sharon Marcus. "Surface Reading: An Introduction." Representations 108.1 (2009): 1-21.
Chun et al. 2013  Chun, Wendy H., Richard A. Grusin, Patrick Jagoda, Rita Raley, "The Dark Side of the Digital Humanities," MLA panel discussion, 4 Jan. 2013.
Gailey and Jewell 2012  Gailey and Jewell 2012 Gailey, Amanda and Andrew Jewell. "Editor’s Introduction to the First Edition of Scholarly Editing." Scholarly Editing 33 (2012): 1-7.
Gold 2012  Gold, Matthew K., ed. Debates in the Digital Humanities. Minneapolis, MN: University of Minnesota Press (2012).
Hoover 2007  Hoover, David. "The End of the Irrelevant Text: Electronic Texts, Linguistics, and Literary Theory." Digital Humanities Quarterly 1.2 (2007). http://www.digitalhumanities.org/dhq/vol/1/2/000012/000012.html
Liu 2011  Liu, Alan. "The State of the Digital Humanities: A Report and a Critique." Arts and Humanities in Higher Education 2.1-2 (December 2011): 8-41.
Love 2010  Love, Heather. "Close but not Deep: Literary Ethics and the Descriptive Turn." NLH 41 (2010): 371-91.
Manovich 2001  Manovich, Lev. The Language of New Media. Cambridge, MA: MIT Press (2001).
Moretti 2007  Moretti, Franco. Graphs, Maps, Trees. London: Verso (2007).
Moretti 2013  Moretti, Franco. Distant Reading. London: Verso (2013).
Ramsay 2008 . Ramsay, Stephen. "Toward an Algorithmic Criticism." In S. Schreibman and R. Siemens (eds), A Companion to Digital Literary Studies, Blackwell, Oxford (2008), pp. 477-91.
Wallerstein 2004 . Wallerstein, Immanuel. World-Systems Analysis: An Introduction. Durham, NC: Duke University Press (2004).
Whitley 2011  Whitley, Edward. "Visualizing the Archive." In A. E. Earhart and A. Jewell (eds), The American Literature Scholar in the Digital Age, University of Michigan Press, Ann Arbor (2011), pp. 185-207.
Wilkens 2012  Wilkens, Matthew. "Canons, Close Reading, and the Evolution of Method." in M. K. Gold (ed), Debates in the Digital Humanities, University of Minnesota Press, Minneapolis (2012), pp. 249-58.